If you are a WBE, there are numerous advantages to obtaining one or more levels of certification. A WBE certification simply certifies that a business is in fact 51% owned, controlled, and operated by one or more women. But there are different levels of certification, and it can be very confusing on what exactly you need.
For example, if you have a business that doesn't want to have the government or any large corporation as a client, then there really isn't any need to obtain a WBE certification. But if you would like to have one of these deep pockets as clients, then you should definitely consider obtaining a WBE certification. The reason is because government agencies and many corporations are required to award a certain percentage of business each year to women owned businesses. And the way they know they are dealing with a woman owned business is through ensuring you have one of the particular certifications.
So before you rush out and get a WBE certification, you should first think about who you would like to have as a client, and then obtain the type of certification that is needed in order for you to increase your chances of getting work from that client.
The next article will look at some of the levels of certification.